The Roadmap to Relationship Marketing
How technology can help you build stronger relationships, win more marketshare, and get more bang for your buck in a fast-changing marketing environment
The resources you need to achieve success in relationship marketing. Get a roadmap and step-by-step workbook to help you get there.
Integrated Customer View: Engaging with millions of patients
This medical diagnostic product company could not get a fully integrated view of millions of patients and launching campaigns took too long for them to be truly personalized and relevant. By implementing Appature Nexus, they were able to pull a customized list in minutes, launch over 15 campaigns, and had response rates of up to 30%.
Customer Insight: Driving a new path to procedure
This medical device company could not effectively gauge patient attitudes, knowledge levels, and preferences to create truly personalized campaigns. By implementing Appature Nexus, their marketing campaigns have resulted in response rates 3 times higher than industry average and they were able to bring awareness to patients so that they could connect with the appropriate healthcare providers.
Data Optimization: Harnessing your data to deliver incremental revenue
This medical device company had dozens of disconnected data silos and relied heavily on surgeon training events. By implementing Appature Nexus, they saw an incremental revenue increase of 22% in the targeted group year over year by segmenting the surgeons and customizing the training to their specific needs.
Customer Insight: Fully understanding what is affecting marketing ROI
This medical diagnostic company selling to hospitals was losing market share and did not have a comprehensive view of all their customers. By implementing Appature Nexus, they began running digital campaigns that achieved a 36% response rate, created record booth attendance at the annual conference, and increased their database size by over 200%.
Managing the Marketing Gap: A Navigation Guide for the New Era of Insight-Driven Marketing
Download our new whitepaper that provides tools to help your team thrive in the new era of data-driven marketing. It includes a Marketing Maturity Diagnostic to help you establish a baseline for your marketing approach across four categories: Customer Information & Segmentation, Customer Experience, Marketing Analytics, and Marketing Technology.
Message Testing can be Surprisingly Simple® and Still Say a Lot
Utilizing A/B split testing can be a valuable marketing tool for uncovering all kinds of information about a marketing segment and to optimize marketing communications in a minimally invasive and cost effective manner.
Sales Pilots the Ship. Marketing Charts the Course.
There's a big difference between saleforce automation tools (meant for sales) and relationship marketing tools (meant for marketers), but in combination the two can be insanely powerful. Get a set of concrete steps on how each type of system can meet the specific needs of any sales and marketing organization.
Tradeshows, Marketing Data, and Post-Show Follow Up
Getting time with HCPs at conferences and tradeshows is getting more difficult, so ensure you're growing these key relationships during and after each of these critical events.
A key component of the new marketing model is creating a cogent customer experience, as well as effective campaign optimization, across all channels. A full 360° view of the customer is foundational to the process, yet companies generally face two challenges in making it happen. First, getting all the data in one place remains a struggle – e.g., the marketing data is often disconnected from field data, and some sources such as digital may be left out altogether. Second, once you've pulled together a 360° view, what exactly do you with it in practice? Experts in this webinar outline the most progressive approaches to pulling this view together, and even more importantly using it on a day–to–day basis to design and optimize campaigns. Learn how to gain competitive advantage by overcoming the hurdles that continue to trip up so many organizations even today.
Enabling the New Marketing Model: "How to Leverage Technology, Automation and Data to Deliver a High Touch Strategy:
Featuring presentations by John Eitzen, Senior Director of Marketing Services and Commercial Projects, Shire; Daniella Koren, President, DKI Healthcare Relationship Marketing; and Bob Harrell, Vice President of Marketing, Appature. Key steps needed to build scalable, personalized and high touch marketing programs will be discussed. Attendees will learn how to apply automation to manage the customer experience, use data to plan and optimize campaigns, and identify gaps in the organization’s current marketing technology capabilities to mitigate competitive threats and ensure effective performance in 2013 and beyond.
Panelists from Novo Nordisk, ZS Associates and Appature will discuss how Commercial Operations is evolving critical skills and capabilities to enable a new, more complex era of data-driven marketing.
Panelists from Shire, Ironwood Pharmaceuticals and Appature provide their best practices and past learnings in this 60 minute webcast.
Jennifer Fenoglio from Acclarent provides tips based her real life case study in this 30 minute webcast.
August 29, 2013
Appature launches the Journeys feature | Marketwire
June 17, 2013
Appature Appoints Pharma Industry Business Development Veteran Betty Michelson as Sales Solution Executive | Appature
March 12, 2013
IMS Health Acquires Appature
January 31, 2013
Appature and DKI Partner to Enable Data‐Driven Relationship Marketing for Life Sciences
January 25, 2013
Appature Featured in DTC Perspectives, "Make Sense of Your Multichannel Data: Developing a One-to-One Patient Relationship"
| DTC Perspectives
November 29, 2012
Appature Featured on Cover of MedAdNews as .Venture to Watch. That Could Change the Way Pharma Products are Marketed and Sold
November 15, 2012
Commercial Operations Webinar Series: Enabling the New Marketing Model
| PR Newswire
November 12, 2012
Appature Launches Partnership Program to Enable New Model of Data-Driven Marketing for Life Sciences Industry
October 25, 2012
SaaS Firm Signs Up Agencies, Others to Analytics/RM Platform
October 24, 2012
Appature Partners with Crossix to Aggregate Rx Insights Into Marketing Campaign Data, Delivering Complete Picture for Healthcare Consumer Marketers
September 13, 2012
Appature Receives Patent for Disruptive Technology Platform for Marketers
August 20, 2012
Appature Appoints Enterprise Marketing and Strategic Alliances Veteran Jigish Avalani as EVP, Global Marketing and Alliances
Aug 1, 2012
Appature Co-founder and CEO Kabir Shahani Selected as One of PharmaVOICE's "100 Most Inspiring People in Life-Sciences Industry"
July 31, 2012
Appature Closes Series B Financing Round
July 10, 2012
Appature Featured on CNBC. CNBC interviews Kabir Shahani about the founding of Appature
June 19, 2012
Appature Named Finalist in 2012 Washington's Best Workplaces Awards
June 7, 2012
Appature Appoints Pharmaceutical Marketing Veteran Bob Harrell as VP of Marketing
March 13, 2012
Mark Klebanoff Named Appature CFO
February 9, 2012
Appature Named Finalist in WTIA Awards
| Yahoo Finance
January 18, 2012
Pharma vs. Physician: How Data Can Relieve the Headache (Part 2)
January 11, 2012
Pharma vs. Physician: How Data Can Relieve the Headache (Part 1)
January 6, 2012
Appature Launches Appature Nexus on Salesforce.com's AppExchange, the World's Most-Popular Marketplace for Business Apps
| CRM Advocate
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