The Roadmap to Relationship Marketing
How technology can help you build stronger relationships, win more marketshare, and get more bang for your buck in a fast-changing marketing environment
The resources you need to achieve success in relationship marketing. Get a roadmap and step-by-step workbook to help you get there.
Specialty brand uses multi-channel engagement to drive launch excellence
To prepare for the launch of a specialty neurology brand, a client needed to first build awareness for a condition that was poorly understood and frequently misdiagnosed. Appature Nexus enabled acquisition and engagement of more than 33,000 patients with specialty condition.
Team builds one-to-one relationship with patients across multiple channels
An established specialty urology brand wanted to expand CRM engagement with target patients across multiple channels. Appature Nexus enabled multi-channel patient/brand experience for more than 7,000 program enrollees, and reduced cycle time for reporting and campaign optimization from weeks to days.
Enterprise captures significant savings in multi-channel marketing across stakeholder groups
An industry-leading pharmaceutical company wanted to increase their speed to market, enable multi-channel marketing across the enterprise, and have better control of and access to their data. Appature Nexus streamlined multi-channel campaign implementation, driving significant technology and services cost savings.
Medical device brand increases customer acquisition and engagement
The medical device division of a large pharmaceutical company was using a marketing service provider to launch and manage their marketing campaigns, and they need more focused and coordinated messaging to fight intensifying competition and increase market share. Appature Nexus gave real-time visibility to campaign performance, improving outcomes and lowering costs.
Integrated Customer View: Engaging with millions of patients
This medical diagnostic product company could not get a fully integrated view of millions of patients and launching campaigns took too long for them to be truly personalized and relevant. By implementing Appature Nexus, they were able to pull a customized list in minutes, launch over 15 campaigns, and had response rates of up to 30%.
Customer Insight: Driving a new path to procedure
This medical device company could not effectively gauge patient attitudes, knowledge levels, and preferences to create truly personalized campaigns. By implementing Appature Nexus, their marketing campaigns have resulted in response rates 3 times higher than industry average and they were able to bring awareness to patients so that they could connect with the appropriate healthcare providers.
Data Optimization: Harnessing your data to deliver incremental revenue
This medical device company had dozens of disconnected data silos and relied heavily on surgeon training events. By implementing Appature Nexus, they saw an incremental revenue increase of 22% in the targeted group year over year by segmenting the surgeons and customizing the training to their specific needs.
Customer Insight: Fully understanding what is affecting marketing ROI
This medical diagnostic company selling to hospitals was losing market share and did not have a comprehensive view of all their customers. By implementing Appature Nexus, they began running digital campaigns that achieved a 36% response rate, created record booth attendance at the annual conference, and increased their database size by over 200%.
Flipping the Model: Making Marketing Move Further, Faster in a New Technology Era
New technology gives today’s Life Sciences marketers an unprecedented opportunity to nurture deep customer relationships. The key to success involves flipping the traditional model by focusing on optimization and taking action. This White Paper outlines the journey from traditional push marketing to informed, actionable marketing by examining current challenges, root causes, and the actions needed to make the leap.
Managing the Marketing Gap: A Navigation Guide for the New Era of Insight-Driven Marketing
Download our new whitepaper that provides tools to help your team thrive in the new era of data-driven marketing. It includes a Marketing Maturity Diagnostic to help you establish a baseline for your marketing approach across four categories: Customer Information & Segmentation, Customer Experience, Marketing Analytics, and Marketing Technology.
Message Testing can be Surprisingly Simple® and Still Say a Lot
Utilizing A/B split testing can be a valuable marketing tool for uncovering all kinds of information about a marketing segment and to optimize marketing communications in a minimally invasive and cost effective manner.
Sales Pilots the Ship. Marketing Charts the Course.
There's a big difference between saleforce automation tools (meant for sales) and relationship marketing tools (meant for marketers), but in combination the two can be insanely powerful. Get a set of concrete steps on how each type of system can meet the specific needs of any sales and marketing organization.
Tradeshows, Marketing Data, and Post-Show Follow Up
Getting time with HCPs at conferences and tradeshows is getting more difficult, so ensure you're growing these key relationships during and after each of these critical events.
August 29, 2013
Appature launches the Journeys feature | Marketwire
June 17, 2013
Appature Appoints Pharma Industry Business Development Veteran Betty Michelson as Sales Solution Executive | Appature
March 12, 2013
IMS Health Acquires Appature
January 31, 2013
Appature and DKI Partner to Enable Data‐Driven Relationship Marketing for Life Sciences
January 25, 2013
Appature Featured in DTC Perspectives, "Make Sense of Your Multichannel Data: Developing a One-to-One Patient Relationship"
| DTC Perspectives
November 29, 2012
Appature Featured on Cover of MedAdNews as .Venture to Watch. That Could Change the Way Pharma Products are Marketed and Sold
November 15, 2012
Commercial Operations Webinar Series: Enabling the New Marketing Model
| PR Newswire
November 12, 2012
Appature Launches Partnership Program to Enable New Model of Data-Driven Marketing for Life Sciences Industry
October 25, 2012
SaaS Firm Signs Up Agencies, Others to Analytics/RM Platform
October 24, 2012
Appature Partners with Crossix to Aggregate Rx Insights Into Marketing Campaign Data, Delivering Complete Picture for Healthcare Consumer Marketers
September 13, 2012
Appature Receives Patent for Disruptive Technology Platform for Marketers
August 20, 2012
Appature Appoints Enterprise Marketing and Strategic Alliances Veteran Jigish Avalani as EVP, Global Marketing and Alliances
Aug 1, 2012
Appature Co-founder and CEO Kabir Shahani Selected as One of PharmaVOICE's "100 Most Inspiring People in Life-Sciences Industry"
July 31, 2012
Appature Closes Series B Financing Round
July 10, 2012
Appature Featured on CNBC. CNBC interviews Kabir Shahani about the founding of Appature
June 19, 2012
Appature Named Finalist in 2012 Washington's Best Workplaces Awards
June 7, 2012
Appature Appoints Pharmaceutical Marketing Veteran Bob Harrell as VP of Marketing
March 13, 2012
Mark Klebanoff Named Appature CFO
February 9, 2012
Appature Named Finalist in WTIA Awards
| Yahoo Finance
January 18, 2012
Pharma vs. Physician: How Data Can Relieve the Headache (Part 2)
January 11, 2012
Pharma vs. Physician: How Data Can Relieve the Headache (Part 1)
January 6, 2012
Appature Launches Appature Nexus on Salesforce.com's AppExchange, the World's Most-Popular Marketplace for Business Apps
| CRM Advocate
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