VP of Product
"I get out of bed each and every day to help our customers drive better patient outcomes through the empowerment of awareness, education, adoption and evangelism programs within our data-driven marketing platform."
Matt Hallett joined Appature in mid-2007 with the desire to bring strong data management and business intelligence principles to the healthcare and life science marketing space. With more than 10 years as a software developer, application architect and evangelist in enterprise software and data warehousing, he saw a strong need for cloud-based solutions that would both modernize and empower marketing fundamentals while alleviating heavy integration burdens upon corporate IT.
Matt has demonstrated expertise in business operations, marketing strategy, business planning, requirements management and program management. He has heavy experience in the creation and management of integrated solutions for the life science, healthcare and HR/payroll space. Past organizational affiliations include Microsoft, C&C (UW), Roundarch and Deloitte Consulting.
Matt's specialties include marketing campaign management, life science marketing strategy, software program management, business intelligence and data warehousing, enterprise software integration, programming standards and methodologies, and software development architecture.