Vice President of Marketing, Healthcare
"The commercial model for life sciences is going through a radical transformation, one that Appature’s technology is helping to enable. Business pressures demand that life sciences marketers rapidly increase the sophistication of their marketing efforts, which will require technological capabilities that in most cases are simply not in place. Appature’s cloud-based marketing technology enables marketers to establish this capability rapidly and cost effectively so that they can accelerate their move along the marketing maturity curve."
Bob is responsible for leading Appature’s marketing to pharmaceutical and medical device companies, including online and non-personal marketing efforts, sales enablement and thought leadership initiatives. Bob’s more 20 years in the pharmaceutical industry began in hospital sales for Merck, followed by field sales for Astra Merck. He then assumed a variety of headquarters positions at Astra Merck and AstraZeneca, including Product Communications Manager, Director of Field Communications, and Director of Strategic Communications.
Next, Bob served as a Group Account Director for SimStar (now part of Rosetta Marketing), a Princeton-based RM/digital marketing agency, overseeing digital marketing programs for clients such as Novartis, Roche, and Sanofi. He then spent two years in Prague, Czech Republic, leading Marketing for an B2C eBusiness startup. Prior to joining Appature, Bob was Director of Integrated Marketing for Shire Pharmaceuticals, where he led digital, database and relationship marketing to maximize value of Shire brands.
Bob attended Duke University where he graduated Magna Cum Laude with a degree in Public Policy.