Here’s to building a unicorn!
Recently our VP of Development, Derek Slager, presented at the Seattle Tech Meetup and even though the presentation was only 5 minutes long, he wanted to be sure he had the audience’s attention for the entirety of the 5 minutes. And so it began…he took the audience through some rough sketches to tell the story.
It started with an explanation of having absolutely no idea what they were going to do when they founded Appature in 2007. Mainly, the goal was to create a company that was super awesome to work at, but eventually they needed money. So…they thought, “let’s go find somebody with a problem that they’re willing to pay us to solve”. Appature built them the perfect solution in PowerPoint and it was everything they’d ever dreamed of…they bought into the perfect unicorn, but it wasn’t real yet.
And so, Appature set out to build this solution as quickly as possible. Not quite 24 hours quick, but close. The idea started off with just being a cool company to work at and now it was a company where things were created. But, they were bootstrapped and at times it meant doing things that you don’t actually want to do (you’ll have to see the video to see what Derek means by that!).
After securing venture funding, Appature invested in infrastructure, starting with a service that “takes queries, breaks them into fragments, stores the results, automatically merges them and keeps things up to date as data changes in the system”. Appature’s latest feature is called Journeys, a drag-and-drop graphic user interface that enables marketers to have one-on-one customer conversations that change with each interaction, as well as track results in real time. As Derek says, “it’s very, very cool”.
We were recently acquired by IMS Health – the leader in data in the healthcare space – and now we have an incredible opportunity to take our technology and the incredible data asset from IMS and do really new things. That also means we’re hiring! So, as Derek states as he begins to close his presentation, “we’ve done relationship marketing and we’ve created a great company to work at, but now with access to the incredible resources at IMS and their awesome data we have the chance to do really, really cool stuff in healthcare. We’ve got data, we’ve got technology…and now we need you.