Appature Closes Series B Financing Round
July 31, 2012 (Seattle, WA) – Appature Inc. (www.appature.com), a leading software-as-a-service (SAAS) provider for life sciences marketers, announced a new round of funding to fuel enhancements to its marketing cloud product, Appature Nexus. These enhancements will enable healthcare marketers to more easily mine data, launch integrated campaigns across multiple channels, and get actionable insights to drive deeper customer relationships and market share.
The funding comes from Ignition Partners and Madrona Venture Group, who have tripled their stake in the 5-year old company. Current and future clients stand to benefit from the increased investment by gaining access to rapid and continuous innovation in their marketing capabilities, delivered through Appature’s software-as-service (SaaS) model.
“The life sciences industry is in the midst of radical transformation based on market pressures, declining access to customers, and proliferation of new digital communication channels. This will be seen as a defining moment, a time when the industry hit an inflection point and sweeping change was required in the commercial approach,” said Kabir Shahani, CEO, Appature. “Our goal is to help clients accelerate this transformation. Sustained investment in our company – both external venture investments and internal reinvestment – is making that possible.”
Currently, Appature employs 47 of the top life sciences and technology experts. The company is expected to grow to 60 people by the end of the year. “We’ve been able to attract top talent to the company and are excited to build on that as we continue to grow. The strong feedback we’re getting from clients validates not only the value of the product we’ve developed but the quality of the team we’ve been able to assemble.”
About Appature, Inc.
Appature, Inc. is a Seattle-based technology company that provides a “surprisingly simple” cloud-based marketing software platform, Appature Nexus, designed exclusively for healthcare and life science companies. Appature Nexus enables marketers to deepen brand relationships and drive share growth through an integrated marketing database, campaign management tool and analytics suite. Leaders in the pharmaceutical, medical device and consumer healthcare industries rely on Appature to realize the full potential of their customer relationships. Please visit www.appature.com.
